Establish credibility starting from the homepage of your website

Consider the scenario where you need to apply for an online credit or loan. It’s natural for most people to hesitate in trusting an unfamiliar company, especially regarding financial matters.

Proposal for web design of a homepage for online loans

Proposal for web design of a homepage for online loans.

UX design for the registration and loan acquisition process

UX design for the registration and loan acquisition process.

UX design loan application process

UX design loan application process.

Enhancing Customer Confidence and Trust

When looking for a loan, you also look for security in the company providing it. That’s why it was important for me to showcase, right on the homepage, an easy way for customers to gain that confidence. I implemented an intuitive slider that allows users to quickly select the loan amount they need. Based on this selection, they instantly see the total repayment amount, including interest, making the borrowing process clear and transparent.

In this project, my objective was to establish trust in the brand and the company. I focused on fostering a sense of transparency and dependability among customers. To assist loan applicants, I created a user-friendly calculator that enabled them to determine the amount of credit they wanted and the repayment period.

Additionally, I streamlined the application process into a few straightforward steps. Alongside the visual elements, I continuously prioritized making the process as simple as possible for applicants. The carefully selected images on the website were intended to evoke feelings of positivity and freedom.