From basic pencil sketches to a thriving logo design
I’ve always loved the opportunity to create a logo that can be tied to a certain brand down the line.
Company logos for Carica cosmetics
Brand design and logo implementation of logo for company Carica
Idea for the design of a cosmetic product Carica
Discover the fascinating tale of how a brand’s creation transformed the purpose of a fig garden.
Just some thoughts, a couple of doodles, and a designer’s creative flair
In Bulgaria, there is a renowned brand known as Carica, which boasts its own fig garden. Located in the sunny town of Petrich, near the Greek border, this garden is fortunate to be situated in one of the sunniest regions in the country. As you approach the garden, the air is filled with a delightful fragrance emanating from the fig trees. The glistening rays of sunlight filtering through the leaves create a picturesque scene that can transport you to a moment of pure relaxation.
I discovered this firsthand when the company reached out to me at the start of last year. The owner came up with the idea to establish a business centered around these abundant fig trees. It’s widely recognized that figs have been a fascinating and highly advantageous fruit since ancient times.
The company brainstormed a variety of innovative ideas for potential new products, such as organic fig juice and beauty items. However, in order to move forward, I believe it is crucial to first establish a captivating and distinctive logo to represent the brand.
What was my concept for this logo?
I’ve always enjoyed the chance to design a logo that can be linked to a specific brand later on. The logo is the first element that people recall and associate with your brand. In summary: Without a trademark and logo, a brand does not exist.
The company made the decision to name the brand CARICA.
This was sufficient for me to create a few sketches and identify the best direction for my graphic interpretation of the concept. I decided to enlarge the letter “C” compared to the other letters and slightly elongated it horizontally using Adobe Illustrator to shape it like a fig. To further connect it with the fruit, I added a subtle green hue at the bottom of the letter. The font I chose was not only easily readable but also unique. Initially, the logo’s main color was black, but I later experimented with it in white as well. In both color variations, the logo appeared stylish and conveyed an unconventional image for the brand.
It is important for a logo to have versatility and be visually appealing on different backgrounds. This was kept in mind when designing the logo for CARICA, as it was placed on various colored backgrounds to ensure its effectiveness on paper, labels, and other promotional materials that the company may develop in the future. In fact, the company even had plans to use the logo on a label for a carbonated beverage made with natural fig and pomegranate juice in the future. This shows the foresight and adaptability of the logo’s design. I created a sample visualization of this can to ensure that the logo would be successfully implemented even in that context.
The difference between a Brand and Branding
Many people confuse the terms “brand” and “branding“. However, it’s important to understand the distinction between these two concepts.
The company was greatly pleased with the final outcome, as they now had a fresh and versatile logo to represent their brand across all aspects of their business. However, this is also a good opportunity to shed light on a common misconception: the confusion between the concepts of brand and branding. While these terms are often used interchangeably, they actually have distinct meanings and play different roles in the success of a business.
A brand represents the thoughts, connections, or recognition that individuals have of your company, whereas branding involves all the efforts you undertake to build your brand and increase its visibility.
During the process of designing a new logo for your brand, it’s essential to offer clear information right from the start. This will help your graphic designer grasp who your target audience is and the nature of your business.
Explore the other two services I provide to help boost your brand
Logo Design
A logo is super important for building a solid business identity.
Packaging Design
Elevate your brand with my creative packaging design.